Smith Mountain Lake’s favorite resort wear and lifestyle clothing store. Located on the middle level at Bridgewater Plaza, we continually strive to provide new, attractive, high quality products at fair prices. We carry items for the entire family: infants, toddlers, kids, men and women. Our selection of custom SML t-shirts, sweatshirts, and hats is unmatched! We have all your needs for a day of fun on the lake…from flip flops, to swim wear, hats, cover ups, towels, sunscreen, and more!
We take pride in our selection of national brands, as well. If you love Life is Good, Columbia, Reef, Sanuk, Salt Life, Guy Harvey, Southern Fried Cotton, Maui Jim, Lucky Brand, Fresh Produce, LuLuB, Keen, PrAna, The North Face, and Mountain Hardwear, we need to be on your destination list.
Not only do we make shopping fun during the summer, Bridgewater Sportswear is open year round offering cozy, comfy fall and winter attire. With our selection of fleece, light jackets, sweaters, pajamas, jewelry, and more, you do not have to look any further to complete your special occasion or Christmas shopping for your family and friends.
We are here to serve you and hope your shopping experience with us brings you back to our store again and again! Please stop in, take a look, try things on….we love to see you!